Antara Jangkauan Digital dan Kesenjangan Literasi: Efektivitas Pendidikan Politik Partai NasDem pada Pileg 2024 di Kecamatan Semparuk

Abstract

Introduction: The digital transformation of political communication has expanded the capacity of political parties to fulfil their legal obligation to provide political education. However, wider digital reach does not necessarily ensure equal access to political information, particularly where digital literacy varies across voter groups. This issue is evident in the 2024 Legislative Election in Semparuk Subdistrict, Sambas Regency, where the NasDem Party employed both conventional and digital channels to provide political education.

Purposes of the Research: This study aims to examine the effectiveness of the NasDem Party’s role in providing political education in the digital era during the 2024 Legislative Election and to identify the supporting and inhibiting factors affecting its implementation at the local level.

Methods of the Research: This study employs qualitative field research using a normative-empirical approach and descriptive-analytical analysis. Data were obtained through semi-structured interviews with election administrators, party officials, and community members, supported by observation, documentation, and analysis of relevant legal instruments. Data validity was established through source and technique triangulation.

Results / Main Findings / Novelty/Originality of the Research: The findings show that the NasDem Party’s political education was relatively effective, supported by an organized party structure, adequate digital resources, internet accessibility, and diverse communication channels. However, its effectiveness remained gradual because digital literacy gaps, particularly among elderly voters, limited message reception, while some digital content was not sufficiently clear or responsive to local voter needs. The study offers a novel perspective by conceptualizing digital political education effectiveness as a tension between expanded informational reach and structural digital literacy disparities. This finding extends the study of political party law by demonstrating that the implementation of legal obligations (law in action) depends not only on institutional capacity but also on citizens’ capacity to access and understand digital political information.